Tech trends in 2024: key insights

Posted: 2024-01-24
Written by: Michał Mroczkiewicz

As we look ahead into 2024, the landscape of technology continues to shift and reshape under the influence of several key trends. Here’s a synthesized overview of what’s on the horizon, blending insights from various sources. 

Ai w technologii

Generative AI – A New Relationship with Knowledge

Artificial Intelligence is the new alchemist, turning data into gold. It’s more than a trend; it’s a revolution, a tidal wave reshaping the digital landscape. As we step into 2024, this technological marvel is just stretching its wings.  

Consider its journey. Once, AI was a mere infant, crawling through basic tasks. Now, it stands tall, ready to sprint. It’s not just about doing things better; it’s about reimagining them. This year, we’re not just spectators; we’re participants in a generative AI spectacle. It’s not just a tool; it’s a collaborator, a co-creator.  

Gartner’s crystal ball is clear: by 2026, over 80% of enterprises will embrace Generative AI. In 2023, this was a mere 5%. Imagine the leap! It’s not just a step; it’s a giant stride. Businesses will transform, spinning new products faster than ever. Efficiency and productivity won’t just improve; they’ll soar. Hyper-personalization is no longer a dream but a reality, placing cutting-edge tech within everyone’s grasp.  

The dance with data is changing. Generative AI, like OpenAI’s ChatGPT, is the new conductor. It’s not just shuffling data; it’s creating symphonies of insights. These systems process vast data oceans, offering pearls of wisdom. Their role? Not mere tools, but trusted advisors, steering business strategies, and technological voyages.  

In essence, generative AI is a beacon, a lighthouse guiding ships through the fog of data. It’s the bridge connecting us to a future where data is not just understood but harnessed. For tech leaders, it’s not just an opportunity; it’s a journey into uncharted waters, where each wave of innovation brings us closer to a future where technology and human creativity merge into something extraordinary. 

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Bezpieczeństwo w sieci i zabezpieczenia systemów

Cybersecurity and Identity Protection

In the digital arena, cyber attacks are the new predators, and businesses are the hunted. Cybersecurity is no longer a mere line item; it’s a survival kit.  

Tech chiefs are the new guardians. Their mantra: adapt, shield, evolve. They must weave a web of security that’s both pragmatic and systemic, a living organism that breathes and adapts. Encryption isn’t just a tool; it’s a fortress wall. Employee training transforms the unaware into vigilant sentinels. Pentesting – the art of self-assault, revealing vulnerabilities before the predators do.  

Protocols and software updates are the armor, constantly reforged for newer battles. Compliance and governance? They’re not checkboxes but shields against regulatory arrows.  

Enter the Zero Trust philosophy – trust no one, verify everything. It’s like a castle with a moat around every room. Every access request, a potential Trojan horse, is scrutinized with suspicion. Authenticity and authorization are the gatekeepers, scrutinizing each request under the watchful eyes of policy constraints.  

But the stealthiest of foes, social engineering attacks, require a new kind of defense. Identity protection becomes paramount. Breaches often wear familiar faces, tricking their way past defenses. Businesses must now teach their warriors to see through disguises, to question the familiar. Intelligent systems, like digital sentries, must monitor the flow of data, vigilant for the slightest anomaly. 

This is the new battleground. For tech leaders, it’s not just about building walls; it’s about nurturing a culture of alertness, creating systems that adapt, and crafting strategies that evolve. The digital world is a wild jungle, and only the most adaptable will thrive. 

Zabezpieczenia systemów IT

Quantum Computing – A Gradual Evolution

Quantum computing, a nascent titan in the tech world, is on the cusp of real-world impact. Imagine a sprinter, muscles coiled, ready to unleash a new era of computational speed. This is quantum computing in 2024. Its playground: the enigmatic realms of superposition and entanglement, where it dances with the laws of quantum physics. 

In this quantum dance, possibilities unfold like origami. Investment strategies, once a labyrinth, become clearer. Encryption, a fortress of complexity, finds a new master key. Product innovation accelerates, as if time itself is compressed. 

Here’s the kicker: quantum computing dwarfs traditional computing in speed, a hare racing a tortoise. Giants like Microsoft, AWS, and Google have sensed the seismic shift. They’re the Olympians, throwing their might into this quantum arena. By 2029, the forecast is clear – a torrential downpour of success, with market revenues surging past the $2.5 billion mark. 

This isn’t just another tech trend. It’s a revolution, a quantum leap into uncharted territories of computational power. For tech leaders, it’s not a question of if, but when they join this quantum odyssey. 

Zielona rewolucja w technologii

Green Technology and Sustainable Energy

In this era, a green future is not a choice but a necessity. Technology, the once-handmaiden of progress, now holds the keys to ecological salvation.  

Governments and corporations, once blind, now see. Zero emissions, sustainable tech—these aren’t just buzzwords; they’re lifelines. These commitments are more than just saving the planet; they’re about rewriting our social contract, about balancing prosperity with planetary health.  

Imagine a world where AI doesn’t just compute but conserves; where blockchain isn’t just about transactions, but transparency in sustainability; where cloud computing rains down efficiency without environmental cost. Extended reality, robotics, and more – they’re not just tools of business; they’re architects of a sustainable future.  

The tech sector, once a behemoth of consumption, is now a champion of conservation. Energy-efficient AI models, energy networking, software-defined power systems – these are more than innovations; they’re declarations of war against climate change. They’re not just reducing footprints; they’re rewriting the rules of energy consumption.  

In this green crusade, efficiency and growth aren’t sacrificed at the altar of sustainability. They’re partners, walking hand in hand towards a future where business thrives and the planet survives. This is our challenge, our opportunity. It’s a tightrope walk over the abyss of environmental crisis, but with technology as our balancing pole, we can make it across. 

nowoczesne systemy

Digital Twins and Convergence

In the pulsing heart of our digital age, a new realm emerges: “Phigital” – where the physical and digital breathe as one. This isn’t just innovation; it’s a metamorphosis. Augmented reality, virtual reality, immersive experiences – these aren’t mere tools; they’re bridges between worlds.  

The line between real and digital? Blurred, bending, breaking. It’s a dance of dimensions where augmented reality drapes the physical world in digital silk, and virtual reality carves out new, uncharted realms.  

Enter Digital Twins – the doppelgängers of our physical world. They’re not just replicas; they’re digital shadows, mirroring every aspect of the physical. In this dance of duality, the digital becomes tangible, and the tangible turns malleable. It’s a playground where we can tweak, transform, perfect our creations in the digital forge before they take physical form.  

This convergence isn’t just reshaping reality; it’s redefining skills, refining processes. It’s a new breed of efficiency, a cost-saving sorcery. Digital Twins are no longer confined to the echelons of tech giants; they’re spreading their wings across sectors – from manufacturing’s heartlands to urban planning’s intricate webs.  

Phigital convergence is a tide, unstoppable, washing over the landscape of jobs, transforming them. Every role, every task, is being reimagined. It’s a fusion that’s not just about technology; it’s about a new way of seeing, thinking, interacting with the world around us.  

This is the era of Phigital – where every byte meets atom, where digital dreams take physical shape. It’s a revolution, a new chapter in our digital odyssey, where the boundary between real and virtual is not just crossed but erased. For tech leaders, it’s a clarion call – to embrace, to innovate, to lead in this dance of dimensions. 

dane i systemy jako ekosystem

Data-Driven Business and AI

Data, the new gold in the digital era, isn’t just an asset; it’s the lifeblood of modern businesses. Its power? Transformative. In the hands of the savvy, it’s a wand, turning the ordinary into the extraordinary.  

Enter ‘datification’ – the art of turning everything into data. It’s not just a process; it’s a metamorphosis. Here, every task, every interaction is reborn as data. Smartphones, office applications, every digital whisper – captured, crystallized into data points.  

This transformation isn’t just about accumulation; it’s about alchemy. Data-driven strategies aren’t just roadmaps; they’re launchpads. They propel businesses into new realms of customer experience, ignite operations with unprecedented speed, and unlock market opportunities like hidden treasures. In times of upheaval, they’re not just tools; they’re lifelines, offering the agility to pivot, to dance with change.  

But here’s the crux: it’s not just about amassing data. It’s a quest for quality, a pursuit of integrity. AI and machine learning aren’t just processing data; they’re sifting, refining, extracting insights like nuggets of wisdom. This digital gold rush isn’t a scramble; it’s a strategic hunt. The prize? Insights that slice through markets, strategies that rewrite the rules, decisions that turn the tides of business.  

The data realm is vast, an ocean of possibilities. Navigating it requires more than tools; it requires vision. It’s about seeing patterns in the chaos, connections in the clutter. This isn’t data for data’s sake; it’s data as a beacon, guiding companies through the fog of uncertainty. 

And in this landscape, data-driven isn’t just a buzzword; it’s a creed. It’s about building empires on the bedrock of data, about cultures where every decision, every strategy, is infused with data-derived wisdom. This is the new battleground for businesses, where data isn’t just king; it’s the kingdom.  

For tech leaders, the message is clear. Embrace data, but do so with discernment. Seek not just quantity, but quality. Let data be your compass, guiding you to uncharted territories of innovation and success. In the race for supremacy, the most potent weapon isn’t just data; it’s the wisdom to wield it well. 

System naczyń połączonych w systemie

Platform Engineering and IT Spending

In the techno-savvy world of today, businesses are not just spending on IT; they’re investing with intent. It’s a shift, a strategic pivot. We’re witnessing a grand exodus from the rigid lands of legacy IT to the dynamic realms of hybrid cloud environments and interconnected architectures. This isn’t just an upgrade; it’s a reinvention.  

This journey is more than a transition; it’s a transformation. IT spending, once a blind foray into a digital maze, is now a guided quest for value. It’s a tightrope walk between cost and innovation, where every dollar spent is a seed sown for future growth. The goal? Business outcomes, not just outputs. It’s about aligning every byte and every bit with business goals.  

Enter Platform Engineering – the art of crafting self-service platforms. Imagine each platform as a bespoke suit, tailored by a dedicated team, designed to fit the unique contours of user needs. These platforms aren’t just tools; they’re bridges between users and a sea of processes and tools.  

But here’s the core: it’s all about optimizing the developer experience. Think of it as tuning an instrument – the better the tune, the sweeter the melody. This practice isn’t just about easing the load; it’s about turbocharging productivity. Developers aren’t just coding; they’re crafting digital masterpieces. This approach is a magnet for talent, a fort of reliability, a shield of security.  

This is the new IT paradigm. It’s not just about building systems; it’s about cultivating ecosystems where developers thrive, where platforms align with purpose, where IT spending becomes a catalyst for business transformation. For tech leaders, this is the frontier – where every investment is a step towards a more agile, more potent, and more resilient digital future. 

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internet of ti

Smart Applications and AI Integration

As the digital landscape evolves, AI’s role in customer experience (CX) is becoming not just influential, but pivotal. Automation is ascending, yet the human touch in CX remains irreplaceable. Businesses, riding this wave, are bridging the chasm between human ingenuity and AI’s prowess. It’s a race to reskill and upskill, aligning human talent with the ever-expanding universe of AI and big data analytics. This isn’t just a trend; it’s a transformation, redefining roles and reshaping industries.  

Last year, the buzz was about super apps – a fusion of app, platform, and digital ecosystem, all nested within a single application. These apps weren’t just functional; they were experiential, offering personalized, engaging, and extensive user experiences.  

Now, enter generative AI – the game-changer. Enterprise apps are not just evolving; they’re becoming sentient. This isn’t just an upgrade; it’s a metamorphosis, transforming customer interactions, user experiences, and developer paradigms. 

 Imagine apps not just processing data but weaving it into insights, integrating transactional data with external sources. These intelligent applications are more than interfaces; they’re advisors, furnishing predictions, tailoring recommendations. Every interaction is personalized, every decision data-driven. Outcomes aren’t just better; they’re smarter, more aligned with user needs.  

In this new digital epoch, applications are no longer tools; they’re partners. They adapt, predict, and personalize, blurring the lines between technology and intuition. For tech leaders, this is a clarion call to reimagine applications not as mere digital extensions, but as integral, intelligent components of the customer journey. 

RPA robotic process automation

Robotic Process Automation (RPA)

Robotic Process Automation (RPA) is rewriting the playbook of business efficiency. Picture it as an assembly line in the digital factory, where routine tasks are the cogs and wheels set into perpetual motion. This automation champion is scaling across industries, a silent revolution boosting efficiency, slashing costs.  

RPA’s realm is the mundane, the repetitive – tasks once shouldered by humans. Now, humans are free to pursue the creative, the strategic. Imagine a world where talent is uncaged, liberated from the drudgery of the routine. This is RPA’s gift – time, the currency of innovation.  

Entwined with artificial intelligence and machine learning, RPA is more than a worker; it’s a thinker. It doesn’t just do; it learns. From interpreting applications to processing transactions, from handling data to responding to emails – RPA is the multi-armed deity of the digital age.  

The boon of RPA is multifaceted. Cost-saving? Check. Profitability boost? Absolutely. Time-efficiency? Unquestionably. But its real magic lies in its accuracy, a meticulousness unfazed by monotony. Error, the bane of human toil, finds little room in RPA’s realm.  

In the grand tapestry of business, RPA is the thread that weaves together human creativity and machine precision. In finance, customer service, human resources – its applications are as varied as they are impactful. Data collection and storage, once a Sisyphean task, is now a breezy affair.  

RPA is not just a tool; it’s a transformation. It’s a paradigm shift in how businesses harness human talent, a redefinition of productivity. For tech leaders, it’s an invitation to reimagine workflows, to see potential in every process, and to unlock the true power of human-machine collaboration. 

city of dots, interconnected city

IoT and Hyperconnection

In the hyperconnected landscape of 2024, the Internet of Things (IoT) is the master conductor of a digital orchestra. Picture it as a web of whispers, where devices communicate in a symphony of data. This isn’t just connectivity; it’s orchestration.  

IoT sensors, like cosmic sentinels, watch over our world. They birth digital twins, lay the foundation for the metaverse, and breathe life into smart machines. They’re the architects of future cities, designing urban tapestries that blend seamlessly with technology.  

But what’s the magic? It’s in the data – a treasure trove, a map of possibilities. IoT doesn’t just collect; it deciphers the language of machines. It’s the conductor’s baton, guiding industrial symphonies to peak efficiency, unveiling hidden business gems, and revealing consumer trends like whispers of the future. 

And we’ve only scratched the surface. Imagine 2030 – a world where 50 million IoT devices hum in unison. It’s not just a network; it’s a neural network, a brain of efficiency, security, and decision-making. This is IoT’s promise – a future where every bit, every byte, is a stepping stone towards smarter, more connected, more informed enterprises. For tech leaders, this is the roadmap – a journey into the heart of connectivity, where IoT is not just a tool; it’s the conductor of progress. 


In summary, 2024 is shaping up to be a pivotal year in the tech world, marked by significant advancements in AI, cybersecurity, sustainable technology, data management, and more. These trends highlight a world increasingly driven by intelligent systems, sustainability concerns, and the seamless integration of digital and physical realms, reflecting a complex but exciting tech landscape. 

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AI trends for 2024

Written by: Michał Mroczkiewicz,
Tech Solutions Advisor

With over a decade’s experience in modern business development, he is focused on innovation and committed to breaking free from outdated modes of thinking. Avid AI enthusiast, passionate about bringing real value by joining the dots between clients’ business needs and technology. When not working, he loves spending time with his family, playing with kids, and reading books.

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