Written by: Solwit’s Marketing Team
As the studies show, the way goods are placed on store shelves impacts the effectiveness of their sales and improves the shopping experience. Sales managers are often required to follow product display guidelines of certain brands.
Shelf Inspection AI is a system that automates the real-time planogram verification process and makes it more efficient. It also offers various additional benefits, and as a result, allows to minimize the risk of financial losses resulting from incorrect exposure. Read and find out if this solution works for your business!
In-store Merchandising is a set of activities intended to influence the consumer’s behavior by optimizing item exposition, in accordance with the prepared planograms.
Why is the planogram so important? Firstly, following its guidelines we avoid upsetting the suppliers. Secondly, proper exposure translates into better sales results.
In order to achieve high merchandising effectiveness, we need to use displays, place promotional products in key locations on the shelves, expose the right quantities of products or include additional marketing materials.
One of the most important causes of low sales in brick-and-mortar stores is ineffective merchandising, often inconsistent with the guidelines. So, there is a way to significantly improve the indicators. At Solwit, we have created Shelf Inspection AI – software for retail that allows verifying the exposition of all product categories placed on the shelves.
The employee responsible for merchandising at the outlet receives a request from the headquarters with a planogram. They take a photo of the shelf using the app. The system uses artificial intelligence (AI) algorithms, to analyze the content of the photo and informs immediately if the products have been placed correctly. AI recognizes the type and number of products, but also other elements in the photo, and compares them with the planogram with high effectiveness.
The application allows to:
Cloud solutions allow for real-time merchandising analysis. In addition, they let you share the data with product suppliers on an ongoing basis. You can also archive reports and photos of the exposition.
Supporting merchandising with the Shelf Inspection AI app brings tangible benefits for the entire company.
The software provides:
1. Profitability analysis
At the very beginning, our experts conduct workshops and analyze the current exposure verification process. During such a meeting, they also indicate areas for improvement.
2. Solution proposition
In the next stage, we propose a solution tailored to your retail chain. We show you the benefits that you will achieve by implementing the automated product exposition verification system.
3. Proof of Concept
The next step is to train the neural network model based on product exposure. This stage will be adapted to the verification requirements of a specific planogram. After developing the model, we carry out tests to check the system’s effectiveness.
4. Implementation and support
At Solwit, we care not only about effective implementation of the solution in your company, but also about ensuring that it maximizes business benefits. Our experts support you in the process of software implementation, and then help you utilize its maximum potential to automate processes in your commercial network.
Automating the process of exposition verification in retail stores means improving and accelerating the control process. Most importantly, it leads to an increase in sales rates through proper presentation of articles on store shelves. Proper presentation means compliance with the requirements of the brand manager in terms of the number of products, their arrangement, as well as proper exposition or labelling promotion.
You don’t have to wait long for the results of using the Shelf Inspection AI app. It has a positive impact on both the sales volume of a given store and business relationships with partners whose brands are sold there. Do not hesitate and contact us. You will receive a solution tailored to your needs, to not only protect you from losses resulting from improper product exposition, but also increase your sales results.
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